Empathy Selling - Table of Contents
- Part I What is Empathy Selling
- The Double-checker
- The Seven Basic Desires
- Part II The Seven Stereotypes
- The Mover
- The Double-checker
- The Artist
- The Politician
- The Engineer
- The Hustler
- The Normal
- Part III Empathy Selling
- Using the Technique
- Analysing the Prospect
- Adapting the Proposal
- Handling Objections
- Closing Techniques
- Part IV Fine Tuning Your Technique
- Personality Combinations
- Analysing Yourself
- A Quick Personality Checklist
- Conclusion
- Bibliography
- Appendix Personality Component Summaries
- Indexes